An independent advisory practice led by Lisa Schaefer
Experience
LPS Consulting is an independent, principal-led marketing and growth practice supporting consumer brands through periods of growth, transition, and scale. The work focuses on bringing clarity to strategy, strengthening foundations, and providing experienced leadership across brand, go-to-market, and execution.
The practice partners with a limited number of companies at a time, allowing for thoughtful, hands-on involvement and work that is closely aligned to business objectives.
About Lisa Schaefer
Lisa Schaefer is a marketing and growth leader with over 14 years of experience across consumer, wellness, apparel, food, and regulated markets. She has led brand, go-to-market, and growth initiatives for founder-led businesses as well as established organizations, including companies operating at national scale.
Her background spans both strategic leadership and hands-on execution, with experience building brands from the ground up, launching new products and channels, and guiding teams through moments of change and expansion. Lisa is known for bringing structure and focus to complex environments, particularly where regulation, resource constraints, or organizational complexity are factors.
In addition to her work in senior in-house roles, Lisa founded and scaled an award-winning retail business that was later acquired, giving her a firsthand understanding of brand building, operations, and growth from an owner’s perspective.
Areas of Focus
While each partnership is shaped by specific needs, work often centers on:
Growth and go-to-market strategy
Brand positioning and narrative development
Marketing org design and leadership
Digital, lifecycle, and omnichannel execution
Navigating growth in regulated or complex markets