About Lisa Schaefer

Lisa Schaefer is a marketing and growth leader with over 14 years of experience across consumer, wellness, apparel, food, and regulated markets. She has led brand, go-to-market, and growth initiatives for founder-led businesses as well as established organizations, including companies operating at global scale.

Her background spans both strategic leadership and hands-on execution, with experience building brands from the ground up, launching new products and channels, and guiding teams through moments of change and expansion. Lisa is known for bringing structure and focus to complex environments, particularly where regulation, resource constraints, or organizational complexity are factors.

In addition to her work in senior in-house roles, Lisa founded and scaled an award-winning retail business and apparel brand that was later acquired, giving her a firsthand understanding of brand building, operations, and growth from an owner’s perspective.