Brand & Marketing Leader

Strategic & Scrappy Marketing
for Growth-Stage Brands

Driving growth for consumer brands in highly regulated and mainstream product categories.

I help growing brands find focus, build structure, and move faster — turning scattered efforts into sustainable systems for scale. Over the past 14 years, I’ve led marketing for emerging and established consumer brands, delivering measurable growth across eCommerce, retail, and wholesale channels.
My specialty is stepping into complex environments and creating clarity — building the strategies, teams, and processes that help companies scale from scrappy to sophisticated.
Before my corporate chapter, I founded Babe., an award-winning clothing store that achieved double-digit annual growth, national recognition, and was ultimately acquired by a competitor. That entrepreneurial foundation shaped how I lead today: with data, creativity, and a healthy dose of humor.

  • Team Leadership

  • Marketing Strategy

  • Direct-to-Consumer & Trade

  • eCommerce

  • Digital & Growth Marketing

  • Branding & Content

  • Creative Direction

Areas of Expertise

PROFESSIONAL HIGHLIGHTS:

✔ Repositioned Promescent, a science-backed sexual wellness brand, through persona development, evolved content and storytelling that expanded emotional appeal and unlocked new audience growth — driving +15% new customer acquisition and +16% purchase conversion rate.

✔ Led Curio Wellness, a leading wellness product manufacturer with over $100M in annual revenue, to 52% revenue growth and >100% web engagement YoY with an omni-channel strategic marketing plan for market expansion. 

✔ Directed strategic brand and marketing plans to support 10 retail locations and 6 product brands over the Northeast region for iAnthus, a cannabis manufacturer and retailer, resulting in YoY revenue growth of ~45%.

✔ Introduced McCormick & Company’s first direct-to-consumer brand, including brand development, product commercialization, retail strategy and eCommerce launch, leading to 15% web sales growth MoM, brand sales growth 32% and margin of 64%. 

✔ Built Babe. (a boutique) from the ground up: A contemporary women’s clothing store which achieved above industry averages: $682 sales/sq ft; 52% Gross Margin; 7.2 inventory turnover, and 28% revenue growth YoY. Won multiple local and national awards for product selection, customer service and community involvement and later sold to a major competitor.

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