Promescent
Developed brand repositioning for this science-backed sexual wellness brand, expanding audience relevance and emotional resonance; supported +15% new customer acquisition and +16% improvement in purchase conversion.

Curio Wellness
Led this $67M+ wellness product manufacturer on omni-channel marketing strategy to support market expansion, contributing to 52% YoY revenue growth and 102%+ growth in web engagement.

iAnthus
Directed regional brand and marketing strategy across 10 retail locations and six product brands in the Northeast, supporting approximately 45% year-over-year revenue growth.

McCormick & Company
Introduced the company’s first direct-to-consumer brand, spanning brand development, product commercialization, and eCommerce launch; delivered 15% month-over-month web sales growth, 32% brand sales growth, and 64% margins.

Babe.
Founded and scaled an award-winning women’s apparel boutique, achieving $682 sales per square foot, 52% gross margin, 7.2 inventory turns, and 28% YoY revenue growth; business was later acquired by a leading competitor.