An independent advisory practice led by Lisa Schaefer

Campaigns

Driving awareness, engagement, and measurable growth through strategy-led storytelling.

Campaigns turn strategy into action — connecting brand, product, and audience through clear messaging and smart execution. A great campaign does more than drive conversions; it builds connection, loyalty, and long-term equity.

The work featured below highlights integrated campaigns I’ve led across email, social, web, print, and digital channels — each rooted in data, storytelling, and a test-and-learn mindset that delivered real, measurable results.

Curio Wellness

Top of funnel campaign to de-stigma cannabis, contributed to lift in brand awareness.
LTO Product Drop, Sold out in first week.
Illustrating our cleaner extraction method, lifted customer product adoption.
Unique holiday sweepstakes using proprietary technology, Increased vape sales 12%.
Innovative loyalty program for product brand, retail location agnostic. Exceeded adoption rate by 18% within first 60 days.
Terpene Infused Chews product launch + activation, resulted in 12% over sales forecast.
Introducing Curio Wellness to the greater public as recreational cannabis was legalized. This campaign took many storytelling shapes depending on which channel/audience was being targeted.

Promescent

New audience targeting to females, increased female purchases by 13% in month 1
Promotional campaign for the largest sale event of the year
New Product Launch, Exceeded month 1 sales goals by 12%
Launch of Rewards Program - Exceeded adoption rate goals and increased AOV by 13%
Campaign built around the Unique Selling Proposition (USP) of the brand’s main or flagship product.

iAnthus

Brand launch for innovative fruit-flavored distillate vapes., exceeding launch forecast by 22%.
Launch of new tiered good-better-best product collection for flower, offering value to premium options for consumers.
Educational campaign to grow awareness and adoption of concentrate products among the medical cannabis audience.
One part of a phased-in launch campaign for new product in market, a ground flower pre-roll pouch including custom papers.

Campaigns

Driving awareness, engagement, and measurable growth through strategy-led storytelling.

Top of funnel campaign to de-stigma cannabis, contributed to lift in brand awareness.

LTO Product Drop, Sold out in first week.

Illustrating our cleaner extraction method, lifted customer product adoption.

Unique holiday sweepstakes using proprietary technology, Increased vape sales 12%.

Innovative loyalty program for product brand, retail location agnostic. Exceeded adoption rate by 18% within first 60 days.

Terpene Infused Chews product launch + activation, resulted in 12% over sales forecast.

Introducing Curio Wellness to the greater public as recreational cannabis was legalized. This campaign took many storytelling shapes depending on which channel/audience was being targeted.

New audience targeting to females, increased female purchases by 13% in month 1

Promotional campaign for the largest sale event of the year

New Product Launch, Exceeded month 1 sales goals by 12%

Launch of Rewards Program - Exceeded adoption rate goals and increased AOV by 13%

Campaign built around the Unique Selling Proposition (USP) of the brand’s main or flagship product.

Brand launch for innovative fruit-flavored distillate vapes., exceeding launch forecast by 22%.

Launch of new tiered good-better-best product collection for flower, offering value to premium options for consumers.

Educational campaign to grow awareness and adoption of concentrate products among the medical cannabis audience.

One part of a phased-in launch campaign for new product in market, a ground flower pre-roll pouch including custom papers.

Creative Direction | Brand

Brand Experience